Purpose Of Search Engine Optimization

The aim of SEO is to ensure your site is fully compatible with search engines or search able portion of the Internet. This ensures your site's content is available to a much wider audience. In effect, the search engines themselves dictate the kinds of websites they wish to list highly ranked. They also dictate the kinds of practices they do not wish to see and will penalize in some cases quite heavily.The search engines also rate your site on how well regarded your site is in the online community. To determine this they measure your link popularity based on how many links into your site there are what these links say about you how relevant to your sites content they are and how highly rated the site is, that is linking to you.

The sites you choose to link to, are also taken into consideration. Since SEO relies so heavily on keywords, the most important keywords and key phrases should be used liberally in the first two paragraphs of the content of each page. Many sites are set up in formats that cannot be read by search engines, the content is effectively illegible or non-existent to the search engines. The site navigation is important to ensure that search engines can read, and rank, your entire site, not just the front page. This ensures your site is search engine compatible.