SEO Experts Chennai

Search engine optimization is the process of building your site in order to achieve a high ranking in the search engines. SEO is one of the most cost effective methods to generate traffic to your website, much cheaper than purchased links or pay per click advertising. The three major search engines are Google, Yahoo, and MSN, in order of importance. Google and Yahoo are the most popular used by a vast majority of internet searchers.Once you have written great content, made your sites structure easy to navigate and made your site easy to locate via the search engines, you can look at your individual pages in more detail. There are many different elements that make up a web page. Each must be focused on the main keyword you wish to achieve higher listings on for that page. Broadly speaking page optimization can be split into optimization of your page coding optimization of the keyword density frequency with which the keyword appears in the text and optimization of the contextual links within body text to other information and the text surrounding them.

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If a competitor site has more information on your subject and more quality inbound links it will rank higher than yours. You may have heard of the saying Content is god, this is true as without content your site will not rank high. The first thing to remember is that search engines are text analysis systems, so they analysis the text on a web page. The programs that crawl the sites spiders will look at all the words on your website including the actual domain name, the title of the page and headings. What is important is that each page on your website has a descriptive title of what that page is about, with the keywords you are targeting. I always say when you look at a web page image it's a sheet of paper, if you can tell what that page is about in 2 or 3 seconds, then the search engines will. I get asked this all the time. It is simple really you basically have the best website in your subject that means two things great content and inbound linking. If you have the best content and the best inbound links from high PR relevant sites you will be top in search engine.

Some Methods Of Web Site Optimization

There are several methods and opinions about how a web site should be optimized, and much will depend on the
Type of Website
It’s content.
Purpose and competition, if relevant
But in general search engine optimization depends heavily on the proper use of keywords and key phrases that describe the site's content.
On page Optimizing
The website that presents the most relevant information about that keyword or key phrase should gain the top listings and automatically the most visitors. Keywords should appear in
They should also appear in the META description section where the page is accurately described by repeating the keywords.
TITLE section of the page's source code
The META keywords section will also contain keywords or key phrases describing the site's product, services or content

Purpose Of Search Engine Optimization

The aim of SEO is to ensure your site is fully compatible with search engines or search able portion of the Internet. This ensures your site's content is available to a much wider audience. In effect, the search engines themselves dictate the kinds of websites they wish to list highly ranked. They also dictate the kinds of practices they do not wish to see and will penalize in some cases quite heavily.The search engines also rate your site on how well regarded your site is in the online community. To determine this they measure your link popularity based on how many links into your site there are what these links say about you how relevant to your sites content they are and how highly rated the site is, that is linking to you.

The sites you choose to link to, are also taken into consideration. Since SEO relies so heavily on keywords, the most important keywords and key phrases should be used liberally in the first two paragraphs of the content of each page. Many sites are set up in formats that cannot be read by search engines, the content is effectively illegible or non-existent to the search engines. The site navigation is important to ensure that search engines can read, and rank, your entire site, not just the front page. This ensures your site is search engine compatible.