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Thursday, October 29, 2009
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If a competitor site has more information on your subject and more quality inbound links it will rank higher than yours. You may have heard of the saying Content is god, this is true as without content your site will not rank high. The first thing to remember is that search engines are text analysis systems, so they analysis the text on a web page. The programs that crawl the sites spiders will look at all the words on your website including the actual domain name, the title of the page and headings. What is important is that each page on your website has a descriptive title of what that page is about, with the keywords you are targeting. I always say when you look at a web page image it's a sheet of paper, if you can tell what that page is about in 2 or 3 seconds, then the search engines will. I get asked this all the time. It is simple really you basically have the best website in your subject that means two things great content and inbound linking. If you have the best content and the best inbound links from high PR relevant sites you will be top in search engine.
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